IYKNEL — B2B FMCG E-COMMERCE PLATFORM
IYKNEL is a B2B wholesale FMCG (fast-moving consumer goods) e-commerce platform serving wholesalers, supermarkets, and retailers across Lagos, Nigeria. The platform provides Nigerian businesses with a streamlined, invoice-based online ordering system for bulk FMCG products — including cooking oils (Power, King's, Laziz, GoldenTerra), noodles (Indomie range), pasta and flour (Golden Penny), dairy and milk powder (Dano), canned goods (Mangrove), seasonings and spices (AACE), tomato paste (Sonia), and ball foods (Ayoola, Ola-ola, Oriola). IYKNEL is built exclusively for business buyers — with B2B-only account verification, weight-based logistics pricing, bank-transfer checkout with PDF invoice generation, and same-week dispatch. The platform is built on a custom Next.js stack to handle real-time inventory, B2B access control, and logistics calculation at scale.
+216
Products Live on the Web Platform
+90%
Digital Product Accessibility
Scope of work
- Custom B2B e-commerce platform built on Next.js with business-buyer-only access control
- Product catalogue with 130+ FMCG SKUs across 20 categories — oils, noodles, pasta, dairy, canned goods, spices, flour, and snacks
- B2B account registration and verification system for business buyers
- Weight-based logistics pricing engine calculating delivery cost by product weight and Lagos delivery route
- Bank transfer checkout flow — no card payment gateway fees for B2B orders
- Automated PDF invoice generation on every order for buyer record-keeping
- Product wishlist and comparison tools for bulk purchasing decisions
- Admin dashboard for inventory, order, and customer management
- Real-time stock level indicators (in stock, low stock, out of stock)
- Product category navigation with sub-filters for brand, size, and pack format
- Quote request system for large-volume negotiations
- Supplier partner showcase — Ayoola, Dangote, Dano, Golden Penny, Grand Cereals
- SEO for B2B FMCG, wholesale Nigeria, and product-specific commercial keywords
- WhatsApp business communication integration for order queries
Outcomes and impact
- Live B2B wholesale platform actively serving supermarkets, retailers, and wholesalers in Lagos
- 130+ SKUs catalogued across 20 FMCG categories from verified Nigerian FMCG suppliers
- B2B-only access control ensuring the platform serves genuine business buyers exclusively
- Invoice-based checkout reduces payment friction for high-volume B2B orders
- Weight-based logistics engine eliminates delivery cost negotiation for every order
- Platform positions IYKNEL as a scalable digital infrastructure for FMCG wholesale in Nigeria
Technology used
“H-SETS understood that we needed more than a regular online store. They built a structured digital platform that makes it easier for customers to explore our product catalogue, find what they need, and engage with our wholesale business online.”
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